Intercepts collect data from respondents through the most powerful method of research; in-person interview immediately following an experience with a product or service. Such instant feedback results in more accurate information collected and, based on the answers, the intercept agent can better control the selection of the respondent sample.
While the number of responses collected using intercept research is typically lower than other survey methods, a properly trained intercept agent can provide value by respondent selection, offer incentives to respondents, and assist with survey implementation accuracy. For this reason intercepts are reserved for the more complex research cases, such as:
We combine our strengths from our other product offerings to help you customize your intercept research:
Our web based reporting application allows you to monitor results real time, make adjustments in the field if necessary, and analyze collected data when the data collection portion of the study is completed.