Intercepts collect data from respondents through the most powerful method of research; in-person interview immediately following an experience with a product or service.  Such instant feedback results in more accurate information collected and, based on the answers, the intercept agent can better control the selection of the respondent sample.

While the number of responses collected using intercept research is typically lower than other survey methods, a properly trained intercept agent can provide value by respondent selection, offer incentives to respondents, and assist with survey implementation accuracy. For this reason intercepts are reserved for the more complex research cases, such as:

• Capturing feedback from prospects who chose against making a purchase
• Measuring customer satisfaction at key points of a complex service transaction
• Pinpointing an exact time in the purchase cycle when assessing customer experience will provide the most valuable information

In-Touch Intercepts

We combine our strengths from our other product offerings to help you customize your intercept research:

• Our survey design expertise helps optimize your investment in the program
• Our industry leadership in Mystery Shopping provides us with a ready-made management infrastructure for the control and standardized deployment of human agents, a key ingredient of an intercept program
• We have a team of trained intercept agents available to you
• Our mobile data collection devices (and their obvious benefits in real-time data gathering) are available for incorporation into the study

Our web based reporting application allows you to monitor results real time, make adjustments in the field if necessary, and analyze collected data when the data collection portion of the study is completed.