Insights for Event Marketing

Crash Course: How To Improve Your Event Marketing and Trade Show ROI

Lindsay Sykes

This crash course is designed for all of you event marketing professions looking to improve your event and trade show ROI. In..

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Four Things Event Marketers Should Consider to Improve Event ROI

Lindsay Sykes

Rethinking How You Do Event MarketingAre you looking for fresh ways to attract more qualified leads to your trade shows and..

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Is Your Trade Show Booth Lacking Qualified Leads?

Lindsay Sykes

Getting Qualified Leads To Your Trade Show BoothAttract. Entice. Allure. Charm.

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Three Ways to Attract Quality Event or Trade Show Leads

Lindsay Sykes

In the last post of our series, we discussed the first step to improving your event marketing ROI: attracting the right kind..

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Three Ideas for Using Experiential Marketing to Increase Event Traffic

Lindsay Sykes

After putting in the time and effort planning your event, have you ever looked around your event space and realized the amount..

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Using a Lead Capture System to Convert Trade Show Attendees to Leads

Lindsay Sykes

In part one of our high conversion event marketing crash course, we discussed how to attract more of the right people (aka ..

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How To Create a Tablet Lead Capture Survey Your Attendees Won't Mind Doing

Lindsay Sykes

In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using them to convert event and..

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Seven Tips for Optimizing Event Lead Capture and Converting Trade Show Leads

Lindsay Sykes

In the last post of our crash course, we talked about designing surveys that your attendees won’t mind filling out. Today..

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Four Event Marketing Tips for Moving Attendees Through the Sales Funnel

Lindsay Sykes

High Conversion Event Marketing Checklist

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Five Tips for Closing More Deals at Your Events and Trade Shows

Lindsay Sykes

In our last blog, we talked about how you can convert more leads to customers at your events by designing effective sell paths..

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Metrics That Matter: Measure the Success of Your Event Marketing and Trade Show ROI

Lindsay Sykes

Now that you’ve empowered yourself with the knowledge and tools you need to achieve high conversion event marketing, it’s time..

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Recap: The Event Marketing Strategy That Improved Your Trade Show ROI

Lindsay Sykes

Over the last three weeks we’ve discussed the elements involved in a high conversion event marketing strategy; attracting more..

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