---
title: Petro-Convenience Outperforms QSR In Recent Intouch Insight Study
description: Cameron Watt, President & CEO of Intouch Insight, reveals the results of the company's annual benchmarking study at  Outlook Leadership Conference 2016.
---

[Press Releases | Intouch Insight ](https://www.intouchinsight.com/press-releases)

# [Petro-Convenience Outperforms QSR In Recent Intouch Insight Study](https://www.intouchinsight.com/press-releases/petro-convenience-outperforms-qsr)

 Written by [Lindsay Sykes](https://www.intouchinsight.com/press-releases/author/lindsay-sykes) | November 24, 2016

OTTAWA, Canada November 24, 2016 – Cameron Watt, President & CEO of Intouch Insight Inc., presented [the results](https://www.cspdailynews.com/csp-magazine/2016-mystery-shop-data) of the company’s annual benchmarking study as a keynote speaker at [Outlook Leadership Conference](https://www.outlookleadership.com/) in Phoenix on November 11. For the last 12 years, Intouch has worked in partnership with [*CSP Magazine*](https://www.cspdailynews.com/), a division of Winsight Media (now [Informa Connect](https://informaconnect.com/)), to perform an industry study creating benchmarks in the petro-convenience industry.

At the conference, Mr. Watt also took the opportunity to unveil the results of a parallel study, which compared the petro-convenience industry to the QSR industry on five customer service measurements: friendly cashier, time in line, suggestive selling, feeling valued, and willingness to recommend. 10 banners from the petro-convenience industry were measured as well as 11 banners from the QSR industry – with petro-convenience scoring higher on aggregate than QSR.

“We are very pleased with our long-term partnership with Winsight Media and plan to look for even deeper insights across the petro-convenience, foodservice and hospitality industries as we move into the new year”, says Watt.

If you would like more information on the 2016 CSP benchmarking study, you can [access it here](https://www.intouchinsight.com/hubfs/downloads/ebook-petroconvenience2016.pdf). To watch Mr. Watt’s speech in full, you can [see it here](https://www.intouchinsight.com/blog/outlook-leadership-2016).

For more information please contact:

Lindsay Sykes  
Marketing Manager   
Intouch Insight   
[lsykes@intouchinsight.com ](mailto:lsykes@intouchinsight.com)  
613-270-7922 | 1-888-263-2980 ex. 7922

 

[View full post](https://www.intouchinsight.com/press-releases/petro-convenience-outperforms-qsr)

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