Increase in Channel Blurring
Thanks to the widespread availability and adoption of mobile ordering and delivery apps, we are seeing an increase in competition for market share from traditionally unrelated industries.
What's covered in the report:
Thanks to the widespread availability and adoption of mobile ordering and delivery apps, we are seeing an increase in competition for market share from traditionally unrelated industries.
Choice of mobile delivery app is a decision primarily based on price and past experience. That said, 3rd party apps are out-performing 1st party apps when it comes to offering contactless delivery.
Despite most pandemic-related restrictions being lifted, mobile ordering and delivery is perceived as safer than dining-in or placing an order for pick-up. Delivery is here to stay and this is need to have, not a nice to have for Quick Serve and Fast Casual Restaurants moving forward.
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