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MOBILE ORDERING TRENDS REPORT FOR FALL 2022

Data on the competition for prepared food & mobile ordering trends to watch


What's covered in the report:

  • Channel blurring caused by 3rd party apps
  • Competition around prepared food
  • Customer experience metrics across industries
  • Consumer priorities around mobile ordering
  • Biggest areas for future improvement

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mobile-ordering-report-cover-2022

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Increase in Channel Blurring

Thanks to the widespread availability and adoption of mobile ordering and delivery apps, we are seeing an increase in competition for market share from traditionally unrelated industries. 

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1st vs. 3rd Party Apps & Delivery

Choice of mobile delivery app is a decision primarily based on price and past experience. That said, 3rd party apps are out-performing 1st party apps when it comes to offering contactless delivery.

app-delivery-stats

Mobile Ordering is Table Stakes for Modern Brands

Despite most pandemic-related restrictions being lifted, mobile ordering and delivery is perceived as safer than dining-in or placing an order for pick-up. Delivery is here to stay and this is need to have, not a nice to have for Quick Serve and Fast Casual Restaurants moving forward.

mobile-ordering-and-safety

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