Skip to the main content.
Subscribe to our newsletter

New CEM Software, LiaCX™, Inks Deal Worth $200,000 Over 2 Years

OTTAWA, Canada (September 18, 2018) – Intouch Insight Ltd. (“Intouch”) (TSXV: INX) today announced that it has signed an agreement to provide its new LiaCX™ customer experience management (CEM) software to one of its existing customers. The agreement will run through 2020 with a value of $100,000 in annual recurring software revenue from LiaCX.

This customer is one of the largest convenience and gas retailers in Canada. The retailer, which operates 1,500 locations, currently uses Intouch mystery shopping, audit and customer survey product lines. The existing agreement for these products, which was set to expire at the end of 2018, has also been extended through 2020 in conjunction with the new agreement for LiaCX. The full value of the extended agreement is projected to be $2.1 Million.

The new agreement will allow the retailer to gain even deeper insights into its operational and voice of the customer (VoC) data through LiaCX artificial intelligence powered dashboards. LiaCX Action Campaign™ technology will also help the retailer automate its processes for actioning data and measuring the impact on business outcomes.

“We are absolutely thrilled to be able to expand our partnership with this long-standing customer and industry leader. It is a true testament to the strength of our new software that we are able to sign an agreement of this nature so quickly after launch, and also extend our existing business relationship for an additional two years. We certainly did not forecast signing such a significant agreement for LiaCX this early,” said Cameron Watt, President & Chief Executive Officer.

“We are further encouraged by the growth in the LiaCX sales pipeline. It enforces our belief in the CEM market and our ability to not only compete, but to create some of the best software on the market today,” said Watt.

About Intouch Insight
Intouch Insight offers a complete portfolio of customer experience management (CEM) products and services that help global brands delight their customers, strengthen brand reputation and improve financial performance. Intouch helps clients collect and centralize data from multiple customer touch points, gives them actionable, real-time insights, and provides them with the tools to continuously improve customer experience. Founded in 1992, Intouch is trusted by over 300 of North America’s most-loved brands for their customer experience management, customer survey, mystery shopping, mobile forms, operational and compliance audits, and event marketing automation solutions. For more information, visit

Certain statements included in this news release contain forward looking statements, which by their nature are necessarily subject to risks and uncertainties and other factors that may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements reflect the Company’s current views with respect to future events,and are based on information currently available to the Company and on hypotheses which it considers to be reasonable; however, management warns the reader that hypotheses relative to future events which are beyond the control of management could prove to be false, given that they are subject to certain risks and uncertainties.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information, please contact:

George Aizpurua
Vice President, Communications
First Canadian Capital Corp.
Tel: 647-500-2389/416-742-5600


George Pretli
Chief Financial Officer