Competition between C-stores & QSRs
The competition is heating up, and Value Meals are leading the charge. In 2024, 56% of respondents saw c-stores as a real alternative to fast-food chains. Now that number is 72%. That’s not luck. It’s strategy.
Three out of four consumers say made-to-order food at convenience stores offers great value. And to turn up the pressure, QSRs are responding with value offers if their own.
Download the full report to learn who is leading →
Food that drives foot traffic
Convenience stores are no longer just a stop for chips and soda. They are becoming full-fledged food destinations. Sandwiches and wraps remain the most popular, but two other made-to-order items are quickly gaining traction. Even more, over a third of shoppers say the food is as fresh as what they get from grocery stores or fast food chains.
Get insights on made-to-order food and freshness →
Ambiance takes center stage
Clean restrooms can do more than impress—they can earn praise and loyal customers. C-stores have learned that clean floors and tidy counters go a long way. In fact, 70% of shoppers say store cleanliness helps them decide if the food is fresh. If the space feels off, they assume the food is too.
See what customers look for when judging food freshness →
Building allegiance with convenience
Loyalty is tough for any business to get right. Programs often fail when they are slow, clunky or uninspiring. Our survey found that 72% of consumers are part of a retail loyalty program and 67% would still join one even if it meant downloading an app. We explore loyalty strategies around personalization, gamification, the FOMO effect and more!
