Product availability makes a price feel real
A strong price only matters if shoppers can find the item they came for. For higher-priced baskets, full store-brand availability was associated with a 16-point increase in perceived value.
Download the full report to learn how availability, promotions, and basket price shape value perception.
Pickup performs operationally but pricing weakens trust
Digital grocery pickup delivers reliably on speed and order fulfillment, creating a strong baseline experience for shoppers.
However, the final charge matched the checkout total in only 67.4% of shops, reflecting factors such as substitutions, estimated weights for produce, and promotions not carrying through to the final receipt; inconsistent disclosure of fees and minimum-order requirements can add further uncertainty.
Download the full report to explore how pricing transparency affects trust.
Loyalty is not fully activating value
Grocery retailers are investing in loyalty programs, but this touchpoint is not consistently shaping the shopper experience.
Loyalty programs were only mentioned in 50% of eligible transactions.
Download the full report to see how loyalty prompts can make value easier to access.
