NET PROMOTER SCORE® SURVEYS
Grow every customer into a brand advocate
Easily measure how likely your customers are to recommend, or replace you with NPS® surveys. Convert customers into advocates by acting on the ‘why’ behind their scores.
Do more with NPS® surveys
NPS® has a cascading effect - from helping contextualize feedback to identifying trends along your customer journey. It fuels the engine of growth in all directions.
Double down on revenues
Easily upsell or cross-sell products and services to the promoters who already trust you, and focus your efforts on converting passives into life-long advocates with NPS®.
Uncover loyalty drivers
Use NPS® to bring qualitative and quantitative feedback together to understand why customers are promoters or detractors, and hone in on the key drivers of loyalty.
Predict with certainty
Predict what customers will do next. Segment promoters, detractors and passives by key characteristics to identify patterns and tap into new opportunities.
Zero in on customer feedback
Go beyond the score! Feedback from detractors is a great way to learn what went wrong. Leverage automation to drive action and always close the feedback loop.
Cash in on referral marketing
Nothing travels faster than voice of customers (VoC). Discover your promoters and empower them to become advocates and have them spread the word for you!
Improve customer experience
Put your historical NPS® results to good use. Long-term data gathered from promoters, passives and detractors will help you improve customer experiences for every customer to come.
Automate. Integrate. Analyze.
Convert your NPS® dashboard into a data powerhouse by combining it with data from external sources while triggering workflows using automation to take immediate actions.
Drive efficiencies with automation
Measuring NPS® is just the beginning. With automation, you can trigger workflows in real-time to drive immediate action across your locations to rescue detractors.
Set and forget triggers, workflows, and rules keep your business running smoothly and help you improve customers’ experience.
Eliminate silos with 2-way data integration
Easily move data in and out. Ensure a seamless flow of data between the tools your teams use every day to boost efficiency, eliminate manual data entry and simplify analysis across systems.
- Flexible File Format
- Secure File Transfers
- Event-based triggers
Get intelligence that speaks volumes
Use fully customizable analytics dashboards and reporting to get the right information, to the right people, at the right time.
Monitor and compare your NPS® over time to get insights into the trends and moments that matter most to your business.
Engage with your customers where they are
Distribute NPS® surveys without being intrusive, using channels your customers access most to increase response rates.

Design your NPS® survey to understand the ‘Why’ behind the score
By adding in 3-4 additional questions to your NPS® survey , you can truly get to the bottom of what drives real customer loyalty.
Frequently Asked Questions
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What is NPS® and how is it calculated?
NPS® (Net Promoter Score) measures how likely customers are to recommend your brand on a scale of 0–10. Respondents are grouped as detractors (0–6), passives (7–8), or promoters (9–10). NPS = %Promoters − %Detractors, yielding a score between −100 and +100.
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What do promoters, passives, and detractors indicate?
Promoters (9–10) are highly satisfied customers likely to advocate for you. Passives (7–8) are satisfied but unenthusiastic and won’t affect the score. Detractors (0–6) are unhappy customers who can damage your reputation.
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How can NPS® help grow revenue?
Promoters are prime targets for upsells, cross-sells, and referrals because they already trust your brand. Turning passives into promoters increases lifetime value, while addressing detractors reduces churn. Segmenting by score reveals opportunities to personalize offers and drive growth.
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What additional questions should I add to an NPS® survey to learn the “why”?
Add 3–4 concise follow-ups such as: “What is the primary reason for your score?”, “Which feature or interaction influenced your score most?”, “What should we improve?”, and a contact opt-in for follow-up. These combine qualitative context with the numeric score for actionable insights.
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How can automation be used with NPS®?
Automation can trigger workflows in real time—for example, send a follow-up to detractors, route high-value promoters to referral programs, or create tickets for recurring issues. “Set and forget” rules ensure consistent, timely responses and faster resolution.
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How do I integrate NPS® data with other systems?
Use two-way integrations or secure file/event-based transfers to sync NPS® with CRM, support, product analytics, and BI tools. That eliminates manual entry, preserves context, and enables cross-system analysis and automated actions.
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How often should I run NPS® surveys?
Use a mix: transactional NPS® after key interactions (support resolution, purchase) and relational NPS® periodically (quarterly or biannually) to track overall loyalty trends. Balance survey cadence to avoid fatigue while capturing meaningful signals.
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How should I act on detractor feedback?
Prioritize detractors by severity and value, contact them quickly to understand root causes, and use their feedback to fix processes or products. Close the loop by informing customers about the fixes and tracking whether their sentiment improves.
