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The Ultimate Customer Experience Management Toolkit


Our 2023 Customer Experience Toolkit covers:

  • Guiding principles of customer experience management

  • The most important tools for customer experience measurement and how they relate to each other

  • Key elements to look for when choosing the right tools for your customer experience program

Download the free toolkit:


Why a CX Toolkit?

In 2022, 95% of brands said being able to keep customer experience consistent across touchpoints is important to their organization. However, only 45% said they are currently able to do so.

This glaring gap is why Intouch Insight has created this Customer Experience (CX) Toolkit.

Guiding CX Principles

The Intouch Insight Approach

  • Listen, interpret, act
  • Track data that drives change
  • A blended approach
Learn the Intouch Insight approach to CX management

CX Measurement Tools

What They Are & How to Use Them

  • Surveys
  • Mystery shopping
  • Operational audits
  • Inspections and checklists
Learn about cx measurement tools available to you

What's Included?

Intouch Insight's CEM Toolkit is comprised of three volumes:

  1. How to Pick a Customer Experience Management Platform
  2. The Quick Start Guide to Customer Experience Management
  3. The Blended Approach to Customer Experience Management

This distillation of our holistic approach was developed to help you navigate the Customer Experience landscape from Voice of Customer to mystery shopping and beyond so you can champion your own CEM program.

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CX in Practice

How to Pick the Right Tool

  • Selecting a survey tool
  • Finding a mystery shopping provider
  • Choosing inspection software
  • Adopting a CX platform
Learn how to pick the right cx tool