Voice AI speeds up the drive-thru
According to QSR Magazine, the restaurant AI market is valued at $9.68 billion in 2024 and is projected to reach $49 billion within five years.
In this study, we tested Voice AI at the drive-thru and compared it to results from our 2024 Drive-Thru benchmark study, where shoppers ordered through an employee. Voice AI came out ahead—delivering on speed of service with shorter wait and total time.
Download the full report for deeper insights on employee intervention rates and how customers rated the system.
Mobile ordering saves time
When it comes to pick-up orders, mobile ordering isn’t just convenient—it’s faster and offers personalization.
For in-store pick-up, shoppers who ordered ahead on their phones spent 3 minutes and 31 seconds less time in the drive-thru than those who ordered the traditional way. And for drive-thru pick-up, mobile orders shaved off 1 minute and 54 seconds compared to the benchmark.
See how mobile tech is transforming both sides of the counter. Download the full report to learn more about order accuracy, friendliness ratings, and upsell offers.
Kiosks deliver speed and customization—but at a cost
Kiosk ordering continues to offer guests a fast, intuitive, and customizable way to place their orders. But there's a trade-off: with limited face-to-face interaction, friendliness scores took a hit, landing at just 66%, which is lower than any other ordering method in this study and below the benchmark from our On-Premise Study.
Download the full report to explore how guests rate the kiosk experience across speed, accuracy, and overall satisfaction.
