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The 2026 Pizza Delivery & Carryout (DELCO) Report.

See how your delivery and carryout experience compares to similar pizza chains. Get operator-ready insights from 600 real mystery shop orders placed with 10 large and mid-size pizza chains. Compare your delivery and carryout performance across the moments that matter most, including ordering, pickup, delivery execution, and food quality.

WHO’S IN THE MIX? BRANDS INCLUDED IN THE 2026 PIZZA DELCO STUDY.
Dominos logo Papa Johns logo Pizza Hut logo Macro's Pizza logo Little Caesars logo Mod logo Jet's Pizza logo Donatos Pizza logo Hungry Howies logo Blaze Pizza logo

Inside the Report: Benchmarks, Comparisons, and Practical Insights.

This report goes beyond scores to show how pizza chains compare and where improvement matters most.

Brand comparison across different metrics

See how large and mid-size pizza chains perform across speed, accuracy, food quality, friendliness, and overall satisfaction.
 

Satisfaction ratings by speed of service by brand in the carryout space.

Satisfaction Drivers: What Matters Most?

Is it speed, accuracy, quality, or friendliness? Discover which operational factors influence customer satisfaction the most.

 

Temperature, taste & time are top satisfaction drivers.

Loyalty progarms and repeat intent

We examined how customers perceive loyalty programs across app and phone ordering, identifying gaps in enrollment, communication, and follow-up.

Identify the gap in loyalty programs between app and phone experiences.

Operational Benchmarks: Measure and Improve

Use detailed benchmarks across each stage of the customer journey to identify strengths, weaknesses, and opportunities for improvement.

Operational benchmarks for pizza brands across delivery, pickup, ordering & quality.
5 key experiences that we measured in the Pizza DELCO study

The experiences that shape customer satisfaction.

Research Methodology: How the study was conducted

Mystery Shop Allocation 

A total of 600 delivery and carryout orders were completed across 10 pizza brands, including 5 large chains and 5 mid-size chains. Mystery shoppers ordered one specialty pizza and removed one topping to ensure consistency. 

Timing 

Orders were placed throughout Fall 2025 (September 5–October 12) and submitted directly to each brand via app or phone call, not through third-party delivery platforms.

Metrics Measured

The study evaluates five core performance metrics: overall satisfaction, speed of service, order accuracy, food quality, and friendliness.

Beyond the box: Hot. Fresh. Right on Time: Pizza Delivery and Carryout (Delco) Study

 

Discover how each brand stack up.

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