Petro-Convenience Outperforms QSR In Recent Intouch Insight Study
By: Lindsay Sykes November 24, 2016
OTTAWA, Canada November 24, 2016 – Cameron Watt, President & CEO of Intouch Insight Inc., presented the results of the company’s annual benchmarking study as a keynote speaker at Outlook Leadership Conference in Phoenix on November 11. For the last 12 years, Intouch has worked in partnership with CSP Magazine, a division of Winsight Media, to perform an industry study creating benchmarks in the petro-convenience industry.
At the conference, Mr. Watt also took the opportunity to unveil the results of a parallel study, which compared the petro-convenience industry to the QSR industry on five customer service measurements: friendly cashier, time in line, suggestive selling, feeling valued, and willingness to recommend. 10 banners from the petro-convenience industry were measured as well as 11 banners from the QSR industry – with petro-convenience scoring higher on aggregate than QSR.
“We are very pleased with our long-term partnership with Winsight Media and plan to look for even deeper insights across the petro-convenience, foodservice and hospitality industries as we move into the new year”, says Watt.
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