OTTAWA, Canada November 24, 2016 – Cameron Watt, President & CEO of Intouch Insight Inc., presented the results of the company’s annual benchmarking study as a keynote speaker at Outlook Leadership Conference in Phoenix on November 11. For the last 12 years, Intouch has worked in partnership with CSP Magazine, a division of Winsight Media, to perform an industry study creating benchmarks in the petro-convenience industry.
At the conference, Mr. Watt also took the opportunity to unveil the results of a parallel study, which compared the petro-convenience industry to the QSR industry on five customer service measurements: friendly cashier, time in line, suggestive selling, feeling valued, and willingness to recommend. 10 banners from the petro-convenience industry were measured as well as 11 banners from the QSR industry – with petro-convenience scoring higher on aggregate than QSR.
“We are very pleased with our long-term partnership with Winsight Media and plan to look for even deeper insights across the petro-convenience, foodservice and hospitality industries as we move into the new year”, says Watt.
If you would like more information on the 2016 CSP benchmarking study, you can access it here. To watch Mr. Watt’s speech in full, you can see it here.