QSR On-Premises Study 2026.

How do ten leading QSRs make the counter experience count?
This year’s study takes a closer look at how well in-store QSR experiences are holding up at the point of interaction. While operations continue to run smoothly, the quality of revenue-driving moments tell a different story.

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WHO’S IN THE MIX? 10 WELL-KNOWN, CONSUMER LOVING QSR BRANDS.

Inside the Report: How Greetings, Suggestive selling, and Daypart performance shape the On-Premises Experience.

The 2026 QSR On-Premises Study reveals that human connection is falling behind. Friendliness, greetings, and parting remarks all trail significantly. At the same time, suggestive selling stands out as the single biggest missed revenue opportunity.

The human connection gap widens

Greeting and closing remarks are powerful bookends of the counter experience; requiring no extra resources, just intention. Yet, 27.9% of guests weren’t greeted, and 27.4% received no parting remark, showing the habit isn’t consistently embedded.

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The 2026 QSR On-Premises Experience Study reveals the impact of gaps in human connection.

Suggestive selling is the biggest missed revenue lever

Suggestive selling averages just 60.6% across the study, with even the top-performing brand reaching only 78.4%, leaving clear room for improvement. Even small lifts in execution can translate into meaningful revenue at scale. The upside is that suggestive selling is quick to coach, easy to observe, and relatively low-effort to improve.

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Learn what the 2026 QSR On-Premises Experiences Study reveals about suggestive selling.

Dinner is the slowest daypart

For the eight brands measured during the lunch and dinner dayparts, dinner emerges as the most demanding for throughput, with the slowest service times in the study. At 04:11 (mm:ss), it trails breakfast by 32 seconds and is slightly slower than lunch.

Fix bottlenecks in your peak hours →