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23rd ANNUAL DRIVE-THRU STUDY

INTOUCH INSIGHT'S 2023 ANNUAL DRIVE-THRU STUDY

The Annual Drive-Thru Study is an industry benchmark report that measures the performance of 10 top quick-serve restaurant brands across the United States.

Get actionable insights on what matters most to your brand!

 What the study covers →

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DOWNLOAD YOUR COPY OF THE 2023 ANNUAL DRIVE-THRU STUDY

As featured in:

drive-thru-study-cnn drive-thru-study-reuters drive-thru-study-business-insider drive-thru-study-cnbc drive-thru-study-newsweek
 

The Complete Study Findings Include:

This annual study examines the drive-thru performance of 10 Quick-Serve Restaurants across 5 key categories: 

Speed of Service

What's included:

  • By Brand
  • By Total Time / Service Time / Time by Car
  • Average Number of Cars in Line
  • Year Over Year Trends

Order Accuracy

What's included:

  • By Brand
  • Year Over Year Trends
  • Breakdown of Inaccuracies
  • Estimated Cost of Inaccuracies

Suggestive Selling

What's included:

  • By Brand
  • Impact on Service Time
  • Top Suggested Items
  • Impact on Total Time

Food Quality

What's included:

  • Taste by Brand
  • Temperature by Menu Item Type
  • Portion Size by Menu Item Type
  • Estimated Cost of Poor Taste

Satisfaction

What's included:

  • Satisfaction by Brand
  • Friendliness by Brand
  • Friendliness Attributes
Ten Featured Brands
Drive-thru-study-mcdonalds Drive-thru-study-tacobell Drive-thru-study-chickfila Drive-thru-study-kfc Drive-thru-study-dunkin Drive-thru-study-hardees Drive-thru-study-bk Drive-thru-study-carlsjr Drive-thru-study-arbys Drive-thru-study-wendys
 

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