How to Create a CX Approach for Maximum Impact [White Paper]
There are several trends occurring across the world that are contributing to hyper-competition around customer experience. Increasingly educated and connected, consumers are empowered in their purchase decisions and expect consistent, high-value experiences. Research firms such as Forrester and Gartner have coined this as the “Age of the Customer,” as superior customer experience is one of the few remaining means of sustainable competitive differentiation for companies. Despite it’s widely-recognized importance, few companies have mastered the art of embedding a CX approach throughout their organization that can clearly attribute improved business performance to exceptional customer experience.