How Restaurant Checklists Improve Daily Performance
Running a restaurant can be chaotic. With a long list of tasks to complete before the next rush, ensuring staff members get to everything and nothing...
1 min read
Erin Waterfall
April 12, 2018
There are several trends occurring across the world that are contributing to hyper-competition around customer experience. Increasingly educated and connected, consumers are empowered in their purchase decisions and expect consistent, high-value experiences. Research firms such as Forrester and Gartner have coined this as the “Age of the Customer,” as superior customer experience is one of the few remaining means of sustainable competitive differentiation for companies. Despite it’s widely-recognized importance, few companies have mastered the art of embedding a CX approach throughout their organization that can clearly attribute improved business performance to exceptional customer experience.
The CXPA identifies six disciplines as the building blocks of an effective CX program:
This whitepaper discusses each of these disciplines in detail and provides specific use cases of how world-renowned companies, such as John Deere, are living and breathing successful customer-centric organizations.
“Customer experience is everything the customer experiences with our brand, even before they come into our stores, as well as after they leave.” - Kurt Brennian, Operations Analyst, Kum & Go
Other key topics this white paper addresses:
Receive the latest research-driven insights from customer experience consultants, analysts, and advice from our very own customers about how to win with customer experience in the white paper, Designing a World-Class CX Approach: Creating Your Customer Experience Approach for Maximum Impact.
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