Delivering a Seamless CX: Lessons from Forrester CX SF
Last week, we attended Forrester CX SF where research analysts and brands winning at customer experience spent two days diving into what it means to...
Achieving great customer experience (CX) is becoming more and more challenging for multi-location businesses. Not only are these companies interacting with customers at hundreds or thousands of brick and mortar locations, but through different channels like call centers, websites, apps, social media, and more. Coordinating consistent, great CX across all of these locations and channels is no easy feat.
How do companies identify which areas are thriving and which areas need improvement?
How do companies know if customer expectations align with the experiences they’ve designed?
What actions need to be taken and how can companies track the impact those actions have on CX?
These challenges and questions are demanding organizations to evolve their CX faster. But, traditional, single-channel CX management (CXM) approaches don't provide businesses with a complete customer perspective - limiting the program's impact on CX.
If you are a CX leader looking for a new approach, but not sure where to start, you're in the right place. Forrester’s CXM maturity model helps companies figure out where to focus their efforts by identifying six CXM competencies that every company needs to master.
Last week, we attended Forrester CX SF where research analysts and brands winning at customer experience spent two days diving into what it means to...
Last week, we attended Forrester’s 2018 CX NYC Forum. The two-day forum was filled with informative sessions held by Forrester’s customer experience...
And just like that, another CX NYC conference has come and gone. Forrester’s 2019 event definitely didn’t disappoint. The conference was filled with...