Embracing Digital Customer Experiences in Quick-Serve Restaurants
The quick-serve restaurant (QSR) industry is changing fast as ‘phygital' —where physical and digital customer experiences blend—becomes the norm....
2 min read
Jon Laurie-Beaumont August 16, 2023
Technology is continuously evolving the way in which consumers interact with brands. And it’s imperative for businesses to keep up with these trends in order to consistently exceed customer expectations.
As part of our regular Flash Points, pulse surveys of everyday consumers across North America on a wide range of issues affecting customer experiences, we asked consumers about their grocery purchasing habits and how they feel about brands using self-serve kiosks. Here we’ll explore what the data has to say about:
While digital ordering has been a major trend for prepared-food purchases, consumers are still opting to shop for groceries the old-fashioned way.
Overall consumers are reporting a preference for interacting with cashiers over self-serve kiosks, but this is changing among younger generations.
We want to help you make informed business decisions. Each of our Flash Points typically collect between 1500-3000 responses in a 24-48 hour period — free of charge!
If you have a burning question, submit your question and the results will be emailed to you the results once the data has been collected. Submit your question here or email letschat@intouchinsight.com.
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