New Consumer Insights for November

Now that Halloween is done and dusted, we’re getting cozy with hot coffee and comfort food. This month’s consumer data is all about:

1. How are consumers deciding where to get their coffee kick?
2. What do consumers want out of their fast-food packaging?

How are consumers deciding where to get their coffee kick?

Whether it’s to start their day or as an afternoon pick-me-up, consumers commonly turn to coffee for a bit of a boost. So we asked where they’re getting their fix and why.

• While 73% of respondents reported purchasing ready-made coffee from retailers, 43% said they are doing so less than last year.
• The leading reasons for this decline are price increases at coffee retailers, at 77%, followed by consumers tightening their budgets due to economic concerns, at 56%.
• Taste is the #1 factor influencing where consumers purchase their coffee at 73% followed by price at 64% and convenience at 61%.
• Consumers are split when it comes to seasonal flavors like pumpkin spice and peppermint with 47% saying it influences their decision to purchase coffee and 53% saying it does not.
• We also saw a strong preference, 92%, for taking coffee orders to-go

Additionally, there is a major opportunity for coffee brands to win over consumers and become their new favorite brands. For more on that, check out our blog here.

What do consumers want out of their fast-food packaging?

Foodservice packaging is big business for brands offering food to-go. But consumers tend to only think of packaging when it’s a problem.

• While 37% of consumers reported packaging is important when deciding which fast-food restaurant to visit, 29% said it is not important and 34% were neutral
• Consumers want fast-food packaging to be durable, 52%, insulated, 47%, sustainable, 38%, and minimal, 33%.
• Over half of consumers, 53%, reported no brand stands out as having the best packaging while 24% said Chick-Fil-A and 10% said McDonald's

In addition to the above data, we received a ton of comments from consumers about their recent experiences with fast-food packaging. To learn more about this, see our article with QSR® Magazine here.

What’s your burning questions?

We want to help you make informed business decisions. Each of our Flash Points typically collect between 1500-3000 responses in a 24-48 hour period — free of charge!

If you have a burning question, submit your question and the results will be emailed to you the results once the data has been collected. Submit your question here or email letschat@intouchinsight.com.