2 min read
Attract, Entice, Allure... Bore, Disgust, Repel. Words are a powerful thing. A word can draw someone in, push someone away or even change the meaning of something all on its own. How does this relate to event marketing you ask?
4 min read
In the last post of our series, we discussed the first step to improving your event marketing ROI by attracting the right kind of people to your...
4 min read
After putting in the time and effort planning your event, have you ever looked around your event space and realized the amount of people in...
3 min read
In part one of our high conversion event marketing crash course, we discussed how to attract more of the right people (aka qualified leads) to your...
4 min read
In the last post of our crash course, we talked about designing surveys that your attendees won’t mind filling out. Today we’ll cover best practices...
3 min read
In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using them to convert event and trade show attendees to...
4 min read
High Conversion Event Marketing Checklist Step 1: You’ve attracted qualified leads to your event using event attractors. Step 2: You’ve converted...
4 min read
So far in our trade show ROI-improving series, we’ve talked about attracting the right people to your events, converting them to leads and making...
3 min read
In our last blog, we talked about how you can convert more leads to customers at your events by designing effective sell paths. Sell paths are the...
6 min read
Now that you’ve empowered yourself with the knowledge and tools you need to achieve high conversion event marketing, it’s time to put your skills...
