4 min read
In the last post of our series, we discussed the first step to improving your event marketing ROI by attracting the right kind of people to your trade show booth or event space. We introduced the concept of the event attractor (what you use to draw...
4 min read
After putting in the time and effort planning your event, have you ever looked around your event space and realized the amount of people in...
3 min read
In part one of our high conversion event marketing crash course, we discussed how to attract more of the right people (aka qualified leads) to your...
4 min read
In the last post of our crash course, we talked about designing surveys that your attendees won’t mind filling out. Today we’ll cover best practices...
3 min read
In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using them to convert event and trade show attendees to...
4 min read
High Conversion Event Marketing Checklist Step 1: You’ve attracted qualified leads to your event using event attractors. Step 2: You’ve converted...
4 min read
So far in our trade show ROI-improving series, we’ve talked about attracting the right people to your events, converting them to leads and making...
3 min read
In our last blog, we talked about how you can convert more leads to customers at your events by designing effective sell paths. Sell paths are the...
6 min read
Now that you’ve empowered yourself with the knowledge and tools you need to achieve high conversion event marketing, it’s time to put your skills...
6 min read
Over the last three weeks we’ve discussed the elements involved in a high conversion event marketing strategy; attracting more qualified leads to...
