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Mystery Shopping

2 min read

How to Promote Responsible Sales for Multi-Location Businesses

When managing a multi-location business, it’s important that employees at every touchpoint understand the laws and regulations that apply to their industry. Promoting responsible sales and ethical selling is crucial and requires a structured approach, as...

List of Do’s and Don’ts to design a high-impact virtual mystery shopping program

2 min read

Virtual Mystery Shopping Do’s and Don’ts in 2022

Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in the adoption of e-commerce and other methods for interacting virtually with businesses. Now is the time...

Decode the mystery shopping process in 5 steps

2 min read

The Mystery Shopping Process in 5 Steps

With any good meal, the ingredients and the steps that go into preparing it are integral to the final product. And mystery shopping programs aren’t so different. Much like fine cuisine, it’s a mixture of art and science - a step-by-step methodology that,...

3 min read

3 Reasons To Use A Professional Mystery Shopping Provider

When properly executed, mystery shopping programs enable businesses to objectively measure the execution of their brand promises and customer experience initiatives. Professional mystery shoppers provide eyewitness reports on physical environments,...

Key takeaways from how convenience stores can capitalize on mystery shopping.

5 min read

How Convenience Stores Can Capitalize on Mystery Shopping

It's a great time to be in the convenience industry. The changes in consumer habits that we’ve tracked over the past two years show people are making more local purchases, shifting the times they visit stores to avoid crowds, and wanting to complete...

3 min read

How to Make the Most of Your Mystery Shopping Budget

When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost associated with new endeavours will always be a factor.

How You can Leverage Automation to Get More Out of Your Mystery Shopping Data

2 min read

3 Ways to Automate Your Mystery Shopping Data

Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating standards. Brands who utilize these types of programs are already ahead of the game when it comes to improving...

Launch a Mystery Shopping Program

2 min read

4 Key Steps to Launching a Mystery Shopping Program

Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design. We've worked with brands across countless industries and, while specifics vary, the initial steps to...

Use These 3 Features To Elevate Mystery Shopping Program

2 min read

3 Essential Features of Modern Mystery Shopping

The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral performance. While the core principle of observing and assessing locations and people who are unaware remains just...

Answes to FAQs on designing an impactful Mystery Shopping program

6 min read

Top Tips to Craft the Best Mystery Shopping Program

Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.