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Mystery Shopping

Channel blurring opportunities in 2023

2 min read

Make the Most of Channel Blurring Opportunities

Looking to make 2023 your best year yet? One of the biggest opportunities we’re seeing carry over into 2023 is channel blurring. This refers to when...

2 min read

How to Promote Responsible Sales for Multi-Location Businesses

When managing a multi-location business, it’s important that employees at every touchpoint understand the laws and regulations that apply to their...

List of Do’s and Don’ts to design a high-impact virtual mystery shopping program

2 min read

Virtual Mystery Shopping Do’s and Don’ts in 2022

Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in...

Decode the mystery shopping process in 5 steps

2 min read

The Mystery Shopping Process in 5 Steps

With any good meal, the ingredients and the steps that go into preparing it are integral to the final product. And mystery shopping programs aren’t...

3 min read

3 Reasons To Use A Professional Mystery Shopping Provider

When properly executed, mystery shopping programs enable businesses to objectively measure the execution of their brand promises and customer...

Key takeaways from how convenience stores can capitalize on mystery shopping.

5 min read

How Convenience Stores Can Capitalize on Mystery Shopping

It's a great time to be in the convenience industry. The changes in consumer habits that we’ve tracked over the past two years show people are making...

3 min read

How to Make the Most of Your Mystery Shopping Budget

When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost...

How You can Leverage Automation to Get More Out of Your Mystery Shopping Data

2 min read

3 Ways to Automate Your Mystery Shopping Data

Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...

Launch a Mystery Shopping Program

2 min read

4 Key Steps to Launching a Mystery Shopping Program

Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design....

Use These 3 Features To Elevate Mystery Shopping Program

2 min read

3 Essential Features of Modern Mystery Shopping

The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...