2 min read
When managing a multi-location business, it’s important that employees at every touchpoint understand the laws and regulations that apply to their industry. Promoting responsible sales and ethical selling is crucial and requires a structured approach, as...
2 min read
Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in the adoption of e-commerce and other methods for interacting virtually with businesses. Now is the time...
2 min read
With any good meal, the ingredients and the steps that go into preparing it are integral to the final product. And mystery shopping programs aren’t so different. Much like fine cuisine, it’s a mixture of art and science - a step-by-step methodology that,...
3 min read
When properly executed, mystery shopping programs enable businesses to objectively measure the execution of their brand promises and customer experience initiatives. Professional mystery shoppers provide eyewitness reports on physical environments,...
5 min read
It's a great time to be in the convenience industry. The changes in consumer habits that we’ve tracked over the past two years show people are making more local purchases, shifting the times they visit stores to avoid crowds, and wanting to complete...
3 min read
When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost associated with new endeavours will always be a factor.
2 min read
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating standards. Brands who utilize these types of programs are already ahead of the game when it comes to improving...
2 min read
Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design. We've worked with brands across countless industries and, while specifics vary, the initial steps to...
2 min read
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral performance. While the core principle of observing and assessing locations and people who are unaware remains just...
6 min read
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
