Experience your brand like your customers do with mystery shopping services.
Find out how North America’s leading brands see through the customer lens with mystery shopping. Our mystery shopping program, IntouchShop®, provides objective insights into adherence to standards so you can deliver on your brand promise.
INTOUCHSHOP® IS TRUSTED BY 300+ RESTAURANTS, RETAIL & GAS & CONVENIENCE STORE BRANDS ACROSS NORTH AMERICA.
The Intouch Insight advantage.
Proud to be an Elite Member of the Mystery Shopping Providers Association (MSPA) & a 2025 Shoppers’ Choice Award Winner.
Intouch Insight is the most technologically advanced mystery shopping provider in North America, helping you to monitor, measure, and manage the execution of brand service standards all at once; across all your locations.
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40+ Years of CX Mastery
Our mystery shopping solution, IntouchShop®, is designed based on years of hands-on expertise measuring brand service standards.
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One-stop-shop
Our fully-integrated suite of CX management software and services offer both qualitative and quantitative insights needed by multi-location brands.
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Technology-powered Solution
Our technology-driven approach is the key to our years of hands-on expertise, enabling us to design, scale, and deliver programs on time.
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Multi-location First
Our IntouchShop® programs are designed to help you get operational visibility across locations and deliver consistent experience.
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Commitment to Quality
Quality is the foundation of our enduring client relationships, evident in our ongoing investment in people, programs, and processes.
Tailored programs, vast shopper network & robust technology - the winning formula!
Technology lies at the very heart of our operations. Not only does it enable us to access over 2 million shoppers across multiple shopper platforms, but it also empowers you to make informed, data-driven decisions and connect with your customers on a deeper level.
Customer Service Programs
Adherence to customer experience standards and operating procedures can differ dramatically from location to location. With Intouch Insight, you can:
- Measure the execution of standards across all locations
- Identify consistently high and low performing locations
- Eliminate the bias inherent with internally-run programs
Multi-channel Experience Program
Gather objective data from every customer touchpoint to drive insights on how to improve experiences at every stage of the journey. With Intouch Insight, you can:
- Spotlight every touchpoint - onsite, curbside, online, telephone, and more
- Measure multiple purchase paths individually and as a whole
- Identify inconsistencies in brand standards across channels
Competitor Programs
Uncover what differentiates you from the competition from a customer experience standpoint to uniquely position your brand. Intouch Insight’s mystery shopping services can help you:
- Understand how you perform compared to your competitors
- Uncover opportunities to drive improvements at your brand
- Refine your pricing strategies through competitive intelligence
Compliance Programs
Shield your brand from potential legal issues or penalties, and demonstrate your commitment to responsible and compliant operations. Our IntouchShop® programs are designed to help you:
- Monitor compliance with regulations pertaining to age-restricted products or services
- Evaluate responsible sales practices, ensuring strict adherence to guidelines
- Foster a culture of compliance within your organization.
Franchise Audit Programs
One of the primary reasons franchisors consider mystery shopping is to ensure uniform customer experiences and consistent brand standards across all franchise locations. With IntouchShop®, you can:
- Assess the performance of individual locations
- Compare performance across the franchise network
- Ensure strict adherence to contractual obligations by franchisees
Employee Training Programs
If employees lack the know-how to properly execute daily operations, additional training may be required to close that gap. Intouch Insight’s mystery shopping services can help you:
- Identify where employees repeatedly underperform
- Focus training on most prevalent skill gaps
- Measure the impact of employee training programs
What our customers say...
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Our experience working with the team at Intouch Insight has been great. They’ve been incredibly supportive, collaborative, responsive... truly a partnership.Arya Guinney, Senior Consumer Insights AnalystOur experience working with the team at Intouch Insight has been great. They’ve been incredibly supportive, collaborative, responsive... truly a partnership.Arya Guinney, Senior Consumer Insights Analyst -
Intouch Insight knew the restaurant business inside and out, asked all the right questions, and helped us design a questionnaire that reflected our goals.Travis Floyd, Director of Operations, Bushwood Investments, LLCIntouch Insight knew the restaurant business inside and out, asked all the right questions, and helped us design a questionnaire that reflected our goals.Travis Floyd, Director of Operations, Bushwood Investments, LLC -
The partnership that we've established with our organization and Intouch Insight was one of the best decisions I've made in the last year.Glenn Brandeburg, President and Operating PartnerThe partnership that we've established with our organization and Intouch Insight was one of the best decisions I've made in the last year.Glenn Brandeburg, President and Operating Partner -
The data we’ve gained through Intouch Insight has opened up conversations and helped us achieve a five-star guest experience across our stores.Mike Fox, Director of Operations, Authentic Pizza of Florida, LLCThe data we’ve gained through Intouch Insight has opened up conversations and helped us achieve a five-star guest experience across our stores.Mike Fox, Director of Operations, Authentic Pizza of Florida, LLC -
Intouch Insight's ability to provide strong photographic evidence and firsthand accounts was crucial for us to analyze real-life consumer experiences effectively.Patrick Palmer, PartnerIntouch Insight's ability to provide strong photographic evidence and firsthand accounts was crucial for us to analyze real-life consumer experiences effectively.Patrick Palmer, Partner -
If we don't use Intouch Insight, I think we lose a lot of valuable customer feedback. We lose the ability to connect with our customers.Michelle Trulove, Vice President of OperationsIf we don't use Intouch Insight, I think we lose a lot of valuable customer feedback. We lose the ability to connect with our customers.Michelle Trulove, Vice President of Operations -
Before Intouch Insight, we had a different Mystery Shopping provider, a different audit tool, so you had to go source the information from different areas. Having all that information in one repository makes it very easy for us to access the data and get the information we require.Andrew Balchin, Program ManagerBefore Intouch Insight, we had a different Mystery Shopping provider, a different audit tool, so you had to go source the information from different areas. Having all that information in one repository makes it very easy for us to access the data and get the information we require.Andrew Balchin, Program Manager
Get visibility into every customer touchpoint.
With the evolution of technology, customer journeys have become complex and no longer follow a linear path. To deliver a consistent experience, we advise our clients to track and optimize every customer touchpoint.
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Onsite Mystery Shopping
Nothing beats a good conversation with someone in-person. In-person interactions allow you to truly connect, understand customers' needs and preferences, and establish trust through exceptional customer service. With a mystery shopping program, you can effectively measure and assess the execution of your brand's service standards during these face-to-face interactions.
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Telephone Mystery Shopping
As this can be the initial point of contact for prospective customers, a phone call sets the tone for their entire experience. A mystery shopping program gives you the ability to assess how your staff handles inquiries, provides information, and creates a lasting first impression over the phone, transforming them into loyal, lifelong customers.
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Online or Virtual Mystery Shopping
Channel-blurring is on the rise. With the advent of AI and chatbots, customers can no longer differentiate between human and automated responses. They can make purchases without ever visiting a physical store, using mobile apps, websites, or chat assistants. Therefore, it is crucial to evaluate this touchpoint to ensure you provide a consistent customer experience.
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Video Mystery Shopping
Video mystery shopping can be a valuable asset if you utilize franchising as a business model to grow your brand. As a franchisor, you can gain insight into the strengths and weaknesses of your franchise locations in delivering uniform customer experiences. It not only adds an extra layer of objectivity and detail to traditional mystery shopping but also serves as evidence to ensure that franchisees are complying with contractual obligations.
Use video mystery shopping in special cases only as it necessitates additional consent to record someone for research purposes.
Learn how Video Mystery Shopping elevates the human experience →
Four decades of expertise, tailored to every industry's needs.
Intouch Insight serves some of the top multi-location brands across North America in restaurants & fast-casuals, retail, grocery, petro-convenience, automotive, property management, banking & finance, and hospitality, to name a few.
Restaurant & QSRs
Intouch Insight has partnered with 4 of the top 10 and 19 of the top 50 QSR chains to improve customer experience across their locations.
Automotive Brands
From tire centers and service shops to aftermarket providers and dealerships, we help you measure and improve every customer interaction across the automotive journey.
Property Management
Partner with Intouch Insight to evaluate leasing, tours, and service experiences across every apartment location.
Convenience Stores
Collaborated with 6 of the top 10 gas and convenience store chains to elevate in-store experience and operational consistency.
Retail
Worked with some of the most respected retail brands to strengthen experience, compliance, and daily execution across large store networks.
Grocery
Partnered with leading grocery chains to improve in-store experience, operational reliability, and consistent execution across every department.
Hotels & Casinos
Supported leading hospitality brands in elevating guest experience, service consistency, and operational standards across properties of all sizes.
Banking & Finance
Trusted by leading banking and financial institutions to elevate customer experience, consistency, and compliance at scale.
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