2 min read
As anyone who has recently filled up their gas tank or purchased groceries will tell you, the cost of living just keeps going up.
Consumer reactions to this vary greatly. Some people will shop sales while others will buy in bulk. The common goal,...
2 min read
Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in the adoption of e-commerce and other methods for interacting virtually with businesses. Now is the time...
3 min read
When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost associated with new endeavours will always be a factor.
2 min read
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating standards. Brands who utilize these types of programs are already ahead of the game when it comes to improving...
2 min read
Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design. We've worked with brands across countless industries and, while specifics vary, the initial steps to...
2 min read
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral performance. While the core principle of observing and assessing locations and people who are unaware remains just...
3 min read
Out of the frying pan and into the fire! Now that government mandated shutdowns are behind us and businesses are allowed to keep their doors open, brands are facing a shortage of front line workers across all industries. And this labor shortage doesn’t...
6 min read
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
2 min read
Regular operational audits and site inspection are invaluable methods to ensure your brand standards are being executed consistently across your business. But too many businesses are still executing their inspection process using now archaic paper forms.
2 min read
If you’ve read our spring 2021 Changes in Consumer Habits report you’ll have seen that surveys are the #1 method used by businesses to solicit feedback. But what if you’ve spent the time to create the perfect survey and still aren’t getting enough...
