Virtual Mystery Shopping Do’s and Don’ts in 2021
Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in the adoption of e-commerce and other methods for interacting virtually with businesses. Now is the time for your virtual mystery shopping programs to shine! Mystery shoppers have never been better-equipped to stress test and measure digital properties from the safety of their homes, as well as the quality of virtual services rendered.