Lindsay Sykes

Director of Marketing

7 Tips to Optimize Lead Capture and Convert Trade Show Leads

In the last post of our crash course, we talked about designing surveys that your attendees...

Create a Lead Capture Survey Your Attendees Won't Mind Completing

In our last blog we introduced the concept of identifiers (i.e. data collection tools) and using...

Event Marketing Tips to Moving Attendees Through the Sales Funnel

High Conversion Event Marketing Checklist

Trade Show Marketing: Could You Be Converting More Leads to Sales?

So far in our trade show ROI-improving series, we’ve talked about attracting the right people to...

Five Tips for Closing More Deals at Your Events and Trade Shows

In our last blog, we talked about how you can convert more leads to customers at your events by...

Measure the Success of Your Event Marketing and Trade Show ROI

Now that you’ve empowered yourself with the knowledge and tools you need to achieve high...

The Event Marketing Strategy That Improved Your Trade Show ROI

Over the last three weeks we’ve discussed the elements involved in a high conversion event...

Three Ways to Stay on Top of Building Fire Safety

As a facility manager, you’re used to wearing many hats. With daily responsibilities varying...