4 min read
2026 Emerging Experiences Study Findings on QSR Mobile Order Ahead
Most customers already know exactly what to do with mobile ordering. They open the app, place an order, and move on. It’s fast, predictable, and...
Data & Reports
3 min read
3 QSR Customer Experience Mistakes to Measure and Fix in 2026
The quick service restaurant (QSR) customer experience is shaped by small, repeatable moments at the front line.
4 min read
2026 On-Premises Study: What's Changing in QSR In-Person Experiences
Picture this: Your customer steps up to the counter at your quick-service restaurant. They're greeted with a smile, their order’s taken without a...
5 min read
Does Friendly Service Decide Whether Pizza Customers Reorder?
Think back to your last pizza order. The craving was sky-high, and you were hoping for the whole experience to hit just right, from the first...
6 min read
Pizza Trends: The Impact of Third-Party Delivery
Pizza delivery has come a long way from a simple phone call and a 30-minute wait. Today, customers expect speed, accuracy, and a hot, fresh pizza...
6 min read
Pizza Trends Shaping Delivery and Carryout in 2026
“The pizza guy has got 30 minutes to get here!” A line almost every pizza lover heard in the 80s and 90s. Once that idea also got mixed into pop...
4 min read
Restaurants vs. C-Stores in Food Delivery
Delivery used to be a restaurant advantage, but new players are now competing on speed and pricing, challenging what diners expect when they order a...
5 min read
Is QSR Drive-Thru Customer Behavior Changing?
After record-breaking growth during the pandemic, drive-thru traffic is softening. But this year may be more about redistribution and innovating the...
6 min read
2025 Drive-Thru Study: Key Insights from our Annual Report
For 25 years, the Drive-Thru Study has set the standard for how QSR brands measure performance. Each edition is built from months of fieldwork, data...
4 min read
What the Data Says About In-House (First-Party) Delivery vs. Third-Party
Scroll through a delivery app today, and the customer relationship clearly sits with third-party giants. Uber Eats. DoorDash. Grubhub. They’ve shaped...