2 min read
3 Ways to Automate Your Mystery Shopping Data
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...
2 min read
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...
2 min read
Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design....
2 min read
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...
6 min read
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
2 min read
If you've followed our blog you’ll know that mystery shopping is one of the main channels we recommend for customer experience measurement. But who...
3 min read
A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that...
3 min read
Great customer experiences lead to lifetime loyalty. A positive experience will keep customers coming back for more whereas a negative one can lose...
2 min read
Last week, we had the distinct pleasure of sitting down with Heart of the Customer’s CEO and Founder, Jim Tincher, to discuss all things customer...
2 min read
“Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights.”
4 min read
Guest post by Jim Bass, Designing the Difference