2 min read
Virtual Mystery Shopping Do’s and Don’ts in 2022
Keeping experiences consistent, both in-person and online has never been more important. Over the past year, we’ve seen a significant acceleration in...
Mystery Shopping (2)
2 min read
The Mystery Shopping Process in 5 Steps
With any good meal, the ingredients and the steps that go into preparing it are integral to the final product. And mystery shopping programs aren’t...
3 min read
3 Reasons To Use A Professional Mystery Shopping Provider
When properly executed, mystery shopping programs enable businesses to objectively measure the execution of their brand promises and customer...
5 min read
How Convenience Stores Can Capitalize on Mystery Shopping
It's a great time to be in the convenience industry. The changes in consumer habits that we’ve tracked over the past two years show people are making...
3 min read
How to Make the Most of Your Mystery Shopping Budget
When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost...
2 min read
3 Ways to Automate Your Mystery Shopping Data
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...
2 min read
4 Key Steps to Launching a Mystery Shopping Program
Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design....
2 min read
3 Essential Features of Modern Mystery Shopping
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...
6 min read
Top Tips to Craft the Best Mystery Shopping Program
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
2 min read
The Many Faces of Mystery Shoppers
If you've followed our blog you’ll know that mystery shopping is one of the main channels we recommend for customer experience measurement. But who...