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Mystery Shopping (2)

How You can Leverage Automation to Get More Out of Your Mystery Shopping Data

2 min read

3 Ways to Automate Your Mystery Shopping Data

Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...

Launch a Mystery Shopping Program

2 min read

4 Key Steps to Launching a Mystery Shopping Program

Over decades of managing mystery shopping programs we've seen time and time again that the overall success of a program hinges on the initial design....

Use These 3 Features To Elevate Mystery Shopping Program

2 min read

3 Essential Features of Modern Mystery Shopping

The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...

Answes to FAQs on designing an impactful Mystery Shopping program

6 min read

Top Tips to Craft the Best Mystery Shopping Program

Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.

Different Types of Mystery Shopping

2 min read

The Many Faces of Mystery Shoppers

If you've followed our blog you’ll know that mystery shopping is one of the main channels we recommend for customer experience measurement. But who...

Strategies for Customer Experience Management

3 min read

Strategies for Customer Experience: Measurement 101

A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that...

Mystery Shopping and Operational Audits - A Holistic Solution To Improve Customer Experience

3 min read

Mystery Shopping and Operational Audits: A Two-pronged Approach To CEM

Great customer experiences lead to lifetime loyalty. A positive experience will keep customers coming back for more whereas a negative one can lose...

webinar recap customer feedback

2 min read

Do Something Great with Customer Feedback (Webinar Recap)

Last week, we had the distinct pleasure of sitting down with Heart of the Customer’s CEO and Founder, Jim Tincher, to discuss all things customer...

Incorporating Customer Feedback in your Business Planning

2 min read

Incorporating Customer Feedback in your Business Planning

“Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights.”