5 min read
Are Self-Ordering Kiosks Creating a Customer Disconnect?
Liam walked into a quick service restaurant (QSR) and didn’t want to feel rushed.
Mystery Shopping (2)
5 min read
Hidden Insights: The Blind Spots in QSR Mobile Order Pickups
Let’s be real. QSR Mobile ordering isn’t the future. It’s already the now. Guests expect it. Operators rely on it. And for some brands, it’s the MVP...
2 min read
How Shake Shack Leveraged Guest Insights for Smarter Packaging
Curious to learn how Shake Shack leveraged data and guest feedback to guide packaging decisions, avoid costly missteps, and support their aggressive...
6 min read
Can a Voice AI Drive-Thru Become Your Best Order Taker?
“Heads up, AI is giving us a hand today” reads the label on the drive-thru speaker. Does that make you feel confident, or uncomfortable? Afterall, it...
6 min read
Emerging Restaurant Trends Smart Operators Are Using to Win in 2025
Drive-thrus are talking back. Kiosks are taking orders. And mobile apps? They’re doing everything except handing you your fries.
5 min read
Can Mystery Shopping Prove Your C-Store Tech Actually Delivers?
A customer swings by your store on the way to work, grabs a breakfast sandwich, taps the screen to pay, and waits. Nothing happens. Another’s mobile...
6 min read
Are Your Retail Innovations Delivering? Let Mystery Shopping Decide
You’ve probably noticed it: shopping doesn’t look like it used to. As customer expectations evolve, stores are getting smarter, checkout lines are...
5 min read
How Mystery Shopping Can Help QSRs Evaluate Innovations & Promotions
The restaurant industry is evolving at an unprecedented pace. Brands are introducing customer-facing technology, new menu items, limited-time offers,...
3 min read
AI in Customer Experience: The Future of Drive-Thru Efficiency
As the leading benchmark for drive-thru execution standards, this year’s Annual Drive-Thru Study examined a new and rapidly evolving area: the impact...
6 min read
12 Insights from Restaurant Mystery Shopping
Mystery shopping programs offer restaurant operators and managers a unique opportunity to see their business through a guest’s eyes. This powerful...