2 min read
The Mystery Shopping Process in 5 Steps
With any good meal, the ingredients and the steps that go into preparing it are integral to the final product. And mystery shopping programs aren’t...
Mystery Shopping (4)
3 min read
3 Reasons To Use A Professional Mystery Shopping Provider
When properly executed, mystery shopping programs enable businesses to objectively measure the execution of their brand promises and customer...
5 min read
How Convenience Stores Can Capitalize on Mystery Shopping
It's a great time to be in the convenience industry. The changes in consumer habits that we’ve tracked over the past two years show people are making...
3 min read
How to Make the Most of Your Mystery Shopping Budget
When someone starts a sentence with “If money was no object,” you know what follows will be a grandiose and idealistic proposition. But the cost...
2 min read
3 Ways to Automate Your Mystery Shopping Data
Mystery shopping is a commonly used tool to help brands ensure that their employees are delivering on brand standards and adhering to operating...
2 min read
3 Essential Features of Modern Mystery Shopping
The practice of mystery shopping can trace its roots back to research methods in the 1940’s designed to assess operational and behavioral...
6 min read
Top Tips to Craft the Best Mystery Shopping Program
Mystery shopping works. But, to reap the rewards, you need the right program, the right questions, and the right partner.
3 min read
Strategies for Customer Experience: Measurement 101
A customer experience management (CEM) program without a measurement strategy is like having a sports car without any gasoline. Data is the fuel that...
3 min read
Mystery Shopping and Operational Audits: A Two-pronged Approach To CEM
Great customer experiences lead to lifetime loyalty. A positive experience will keep customers coming back for more, whereas a negative one can lose...
2 min read
Do Something Great with Customer Feedback (Webinar Recap)
Last week, we had the distinct pleasure of sitting down with Heart of the Customer’s CEO and Founder, Jim Tincher, to discuss all things customer...