6 min read
6 Mystery Shopping Programs Every Multi-Location Retailer Needs
Consistency is one of the hardest things to maintain in retail. Even with clear standards, two stores under the same brand can feel completely...
Mystery Shopping
5 min read
How Competitive Mystery Shopping Strengthens Your Market Positioning
On a routine store visit, Maya, an operations manager, noticed something she couldn’t explain. Her store was running smoothly, the team was engaged,...
7 min read
What Online Mystery Shopping Reveals About Your Digital CX
Thousands of customers visit you online every day. Some can’t find what they need. Others hit errors, confusing apps, or unclear support loops. Many...
5 min read
7 Mystery Shopping Audit Programs for QSRs
Quick service brands run on precision. Every moment counts, whether it’s a mobile order, a drive-thru handoff, or an in-store interaction. Customers...
5 min read
Turning a Generic Mystery Shopping Evaluation into a Great One
There’s no shortage of data in most businesses. You’ve got dashboards, ratings, reports, surveys, reviews. But you know what’s surprisingly hard to...
5 min read
Using Video Mystery Shopping to Capture the Human Side of Service
On paper, everything checks out. Your frontline teams are hitting their KPIs. Audit compliance is strong. Customer satisfaction surveys? Decent. And...
6 min read
Eye-Openers on Tobacco Compliance from the 2025 Age Verification Study
Walk into any convenience store today and you’ll still find tobacco products front and center. And for now, that makes sense.
5 min read
Are Self-Ordering Kiosks Creating a Customer Disconnect?
Liam walked into a quick service restaurant (QSR) and didn’t want to feel rushed.
5 min read
Hidden Insights: The Blind Spots in QSR Mobile Order Pickups
Let’s be real. QSR Mobile ordering isn’t the future. It’s already the now. Guests expect it. Operators rely on it. And for some brands, it’s the MVP...
2 min read
How Shake Shack Leveraged Guest Insights for Smarter Packaging
Curious to learn how Shake Shack leveraged data and guest feedback to guide packaging decisions, avoid costly missteps, and support their aggressive...