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Mystery Shopping

Different Types of Mystery Shopping

3 min read

The Many Types of Mystery Shopping

With the rise of technology and digital channels, brands need to ensure that customers have great experiences not only at various locations but...

Emerging Experiences 2024

4 min read

Restaurant Trends: A Dive Into Emerging Experiences 2024

The Quick-Service Restaurant (QSR) industry is constantly evolving. Among all the trends influencing how restaurants operate, digital ordering cannot...

Grocery store customer experience

3 min read

Grocery Store Customer Experience: A Brief Insight

As grocers fight for space in customers' pantries (and minds), letting someone hang alone in their store for five minutes without assistance is not...

5 min read

Mystery Shopping in Market Research

Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what...

3 min read

How to Improve QSR Guest Experience with Data From the Field

With the restaurant industry facing many challenges, the big question remains: How can QSR brands improve guest experiences?

Drive-thru experience at coffee chain

3 min read

American Coffee Preferences: A Brief Insight

When getting a quick cup of coffee or a breakfast sandwich on the go, the drive-thru has become an essential feature for many Americans. In fact,...

2 min read

Coffee Customers are Thirsty for More

Coffee remains a hot commodity for consumers. Drive Research reported that 74% of Americans drink coffee every day*. In a recent consumer survey...

2 min read

Subway Reigns, but Competitors are Stepping Up

Whether you’re hankering for a hoagie, grinder, or hero, subs are popular among sandwich lovers everywhere. And, in Intouch Insight’s recent Flash...

4 min read

Have McDonald's or Taco Bell Found the Future of Drive-Thru?

A recent survey of 1,894 everyday consumers across North America revealed that 74% of customers feel technology has made dining at restaurants more...

3 min read

Demystifying Mystery Shoppers

Mystery shoppers, secret shoppers, silent shoppers…they are known by many names, but who are these shoppers shrouded in enigma? And what exactly do...