8 min read
QSR Drive Thru Design: What Customers Expect in 2026
Even after the pandemic-era growth, U.S. QSR traffic fell 3.5% year over year in August 2026. At the same time, the average drive-thru visit in our...
Restaurant
9 min read
2026 Drive-Thru Study: Key Drive-Thru Trends from our Annual Report
For 26 years, our Drive-Thru Study has set the standard for how QSR brands measure performance. Each edition is built from months of fieldwork, data...
8 min read
How to Improve Customer Satisfaction in Restaurants at 7 Key Moments
Imagine this: Peter is hungry after a long day and wants something quick, satisfying, and easy. He checks a restaurant’s menu on his phone, places a...
8 min read
Essential Restaurant KPIs to Measure Customer Experience Success
A restaurant experience is rarely won or lost in one dramatic moment. It is built in the small, repeatable details guests notice right away: the pace...
6 min read
Beverage Trends: Why Specialty Drinks Are Becoming Traffic Drivers
Beverage trends are changing fast because drinks now do more than round out a meal. Specialty drinks can create a treat moment, pull a customer into...
7 min read
Restaurant Customer Experience: 7 Data-Backed Ways to Improve CX
A great restaurant visit feels simple from the guest’s side: the order is right, the food tastes good, the wait feels reasonable, and the person...
4 min read
2026 Emerging Experiences Study Findings on QSR Mobile Order Ahead
Most customers already know exactly what to do with mobile ordering. They open the app, place an order, and move on. It’s fast, predictable, and...
4 min read
How to Leverage the Drive-Thru Study as a Core Brand
What can the industry’s top drive-thru brands learn from one another?
4 min read
How Brands Can Use the Drive-Thru Study as a Challenger Brand
Imagine standing on the sidelines of a race where the frontrunners have all the resources, the biggest crowds, and the most advanced gear.
3 min read
3 QSR Customer Experience Mistakes to Measure and Fix in 2026
The quick service restaurant (QSR) customer experience is shaped by small, repeatable moments at the front line.